It begins with the Bingo Game Card (physical or digital version), customized to your specifications.
Every space on a game card contains a unique event in the sport (e.g. for Hockey: "icing" or "offsides") generated by a sophisticated computer program. No two cards are alike.
As events take place during the game, fans check off events on their card/Smartphone in a bid to earn either Single Bingo or Blackout Bingo.
Prizes typically are awarded to the first group of fans who earn Single Bingo and Blackout Bingo. And, quite often, every fan who earns a Bingo is entered into an end-of-season Grand Prize Drawing.
Prizes may range from team merchandise to concession discounts to gift certificates.