sports promotions

Quick quiz: what percent of purchasing decisions are influenced by word-of-mouth advertising?  

If you guessed 50%, you're on the money. Which leads us to the power of Twitter, not just before but during an event. Kristi Hines, writing for ticketingtoday.com, offers four quick ways to use Twitter to engage fans while the game is underway:  

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Uniqueness. Yes, it might be that simple. 

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