Looking for some fresh promotional ideas? Or old standbys that you’ve long forgotten about?
Here are three:
• Second Mascot. This week the Champion City Kings of Springfield, OH added a second mascot to its lineup: Softpaw (we trust, of course, that she’s left handed). As obvious as it sounds, you don’t typically see two mascots roaming the yard. Solid idea (and light on the pocketbook).
• Coaches Caravan. Penn State’s coaching crew this month took fan forums to the next level – conducting a multi-state tour (New York, New Jersey and multiple stops in Pennsylvania) to build support for the coming season. During the tour AD Sandy Barbour announced the formation of a 25-person Fan Experience Committee to advise the athletic department throughout the year.
• Guaranteed Win Night. The Altoona Curve brought it back this season, informing fans that if the team failed to pick up the“W,” they were guaranteed a free ticket to an upcoming game. Only potential curveball? Fans might end up rooting for a (gasp) loss, in order to claim the free ticket.