PROMO TIPS: A second mascot, coaches caravan and “guaranteed win” night

Looking for some fresh promotional ideas?  Or old standbys that you’ve long forgotten about? 

Here are three: 

•    Second Mascot. This week the Champion City Kings of Springfield, OH added a second mascot to its lineup: Softpaw (we trust, of course, that she’s left handed).  As obvious as it sounds, you don’t typically see two mascots roaming the yard. Solid idea (and light on the pocketbook). 

•    Coaches Caravan.  Penn State’s coaching crew this month took fan forums to the next level – conducting a multi-state tour (New York, New Jersey and multiple stops in Pennsylvania) to build support for the coming season. During the tour AD Sandy Barbour announced the formation of a 25-person Fan Experience Committee to advise the athletic department throughout the year. 

•    Guaranteed Win Night.  The Altoona Curve brought it back this season, informing fans that if the team failed to pick up the“W,” they were guaranteed a free ticket to an upcoming game.  Only potential curveball? Fans might end up rooting for a (gasp) loss, in order to claim the free ticket.


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